Comments on: Start Your Own Publication with Lulu.com http://www.ofzenandcomputing.com/zanswers/1105 Clear Answers to Common Computing Questions Wed, 15 Oct 2008 00:37:30 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Steve Tylock http://www.ofzenandcomputing.com/zanswers/1105/comment-page-1#comment-7332 Steve Tylock Tue, 15 Apr 2008 21:18:26 +0000 http://www.ofzenandcomputing.com/?p=1105#comment-7332 I have had a very good relationship with Lulu and second the endorsement. Couple pointers: * If you're serious about the book, hire an editor before you publish it; have them review the manuscript before you lock it in. * Lulu is not going to market your book (much); you must have a plan and be responsible for your book's success. * Lulu does not have an affiliate program. Starting in 2008, I had to setup my own site to sell the electronic version of The LinkedIn Personal Trainer in order to start an affiliate program. So the progression seems to be "author" -> "publisher" -> "marketer and salesperson", though if you're better than I, you'll start the marketing and sales effort sooner;-) (oh - and it helps to develop "public speaker" through that process as well) Steve I have had a very good relationship with Lulu and second the endorsement.

Couple pointers:

* If you’re serious about the book, hire an editor before you publish it; have them review the manuscript before you lock it in.

* Lulu is not going to market your book (much); you must have a plan and be responsible for your book’s success.

* Lulu does not have an affiliate program. Starting in 2008, I had to setup my own site to sell the electronic version of The LinkedIn Personal Trainer in order to start an affiliate program.

So the progression seems to be “author” -> “publisher” -> “marketer and salesperson”, though if you’re better than I, you’ll start the marketing and sales effort sooner;-)

(oh – and it helps to develop “public speaker” through that process as well)

Steve

]]> By: Tom http://www.ofzenandcomputing.com/zanswers/1105/comment-page-1#comment-7330 Tom Tue, 15 Apr 2008 18:09:40 +0000 http://www.ofzenandcomputing.com/?p=1105#comment-7330 For your information: Wwaow (www.wwaow.com) is similar to Lulu and has a presence in Europe as well. Delivery of books is also very fast. For your information: Wwaow (www.wwaow.com) is similar to Lulu and has a presence in Europe as well. Delivery of books is also very fast.

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