Experts Exchange is a Q&A technology website that allows members pose questions to the community. The problem with Experts Exchange is that they show different content to Google and other search engines than they do to you when you visit their site. The goal is to attain high search engine rankings, while persuading you to join their site.
There are two ways to view content for free on Experts Exchange: scroll, scroll, scroll, or use Google’s cache. When you scroll down to view the answers to an Experts Exchange question, you will instead see advertisements to become a member. However, if you keep on scrolling all the way to the bottom of the page, the sequence of answers is repeated. This time, you will see the actual answers instead of the advertisements.
Experts Exchange answers can also be seen by taking a look at Google’s cache. The Google cache shows you what Google’s spiders saw at the time they visited the Experts Exchange page. Click on the “cache” link underneath the search result, and you will see the Experts Exchange answers without any advertisements.
The reason you must jump through all these hoops is that Experts Exchange is using some borderline deceitful practices in order to chase high search engine rankings. They show only questions and answers to the search engine spiders, but bombard their real visitors with advertisements. By placing the answers all the way at the bottom of each page, where most people will never discover them, they are cleverly avoiding voilation of Google’s guidelines. Google’s guidelines state that you may not engage in “cloaking” — showing different content to the search engine than what the visitor sees.
