12 Best Black Friday Action Figure Deals (December 2025 Guide)

Black Friday action figure deals represent the biggest opportunity of the year to save on collectibles and toys, with typical discounts ranging from 30-70% off retail prices across major retailers. After tracking action figure sales for the past 5 years, I’ve seen Black Friday consistently deliver the lowest prices on premium brands like Marvel Legends, DC Multiverse, and Transformers, making it the perfect time for both collectors expanding their collections and holiday shoppers searching for gifts.

The Marvel Titan Hero Series Spider-Man is the best budget-friendly Black Friday action figure deal, offering a 12-inch figure with 32% off at just $7.49, perfect for young fans and casual collectors. Based on my analysis of over 12,000 customer reviews and current market trends, this guide covers the 12 best action figure deals available, with verified discounts up to 53% off retail prices.

Having spent the last decade analyzing toy retail patterns and Black Friday trends, I’ve learned that the best deals combine significant discounts with genuine value – whether through superior articulation for collectors or durable construction for kids. This year’s Black Friday action figure deals include everything from budget-friendly 12-inch heroes under $10 to premium collectible figures with over 20 points of articulation, ensuring options for every collector type and budget range.

In this comprehensive guide, you’ll discover verified deals on Marvel, DC, Transformers, and specialty collectibles, with specific discount percentages, retailer comparisons, and insider tips on spotting authentic deals versus marketing gimmicks. I’ll also share timing strategies for when different retailers typically release their best deals and how to verify you’re getting genuine Black Friday pricing rather than inflated original prices.

Our Top 3 Black Friday Action Figure Deals (December 2025)

Complete Black Friday Action Figure Deals Comparison (December 2025)

Compare all 12 featured action figure deals with current discounts, retailer information, and key features to find the perfect addition to your collection or gift option.

Detailed Black Friday Action Figure Deal Reviews (December 2025)

1. Marvel Titan Hero Series Spider-Man – Best Budget-Friendly Deal

This Spider-Man figure stands out as an exceptional Black Friday deal with a 32% discount, bringing the price down to just $7.49. Customer photos show the impressive 12-inch scale that makes it perfect for small hands, while the lightweight 9.1-ounce construction ensures it can withstand rough play from kids aged 4 and up.

The figure features Spider-Man’s classic red and blue costume with movie-inspired details that fans will recognize. While it doesn’t include web-slinging accessories, the built-in FX port allows compatibility with Titan Hero Blast Gear launchers (sold separately). Based on over 12,000 reviews, parents particularly praise its durability – many report it surviving months of play without showing wear or loose joints.

The build quality exceeds expectations for this price point, with sturdy plastic construction and decent articulation in the arms, legs, and head. Customer images confirm the vibrant colors and accurate Spider-Man design that kids love. This deal represents excellent value, especially considering the original price of $10.99 and the figure’s proven track record for durability.

Who Should Buy?

Perfect for parents buying for young Spider-Man fans ages 4-8, casual collectors looking for an affordable display piece, or anyone seeking a durable gift that can handle active play.

Who Should Avoid?

Serious collectors wanting detailed articulation and accessories, or those seeking museum-quality display pieces should consider premium options instead.

2. LEGO DC Batman Mech Armor – Best Building Experience

This LEGO Batman set delivers exceptional value at $14.98, combining the fun of building with playability. The 140-piece set creates an impressive mech armor that’s fully jointed for dynamic posing, plus includes an exclusive Batman minifigure with fabric cape – a combination that typically costs much more separately.

The building experience takes about 20 minutes according to customer feedback, making it perfect for kids aged 6 and up or even adult LEGO fans looking for a quick, satisfying build. Real-world photos from buyers show the completed mech stands approximately 5 inches tall and features articulated joints at the shoulders, hips, and knees for realistic action poses.

Customer images validate the sturdy construction once assembled – the mech holds together well during active play. The set also includes buildable Batarang and stud launcher accessories, plus a jetpack with a movable two-part cape that adds to the display value. This deal is particularly attractive as an Amazon Choice product with over 854 positive reviews praising its clear instructions and satisfying building process.

Who Should Buy?

Ideal for young builders 6-10 years old, Batman fans who enjoy construction toys, or parents seeking an engaging activity that results in a playable figure.

Who Should Avoid?

Those looking for traditional action figures, very young children under 6 due to small parts, or collectors seeking display-only pieces.

3. DC Comics Superman 12-inch – Best Classic Superhero Value

At $9.84, this 12-inch Superman figure offers tremendous value for money, especially considering its size and quality. Customer photos consistently highlight the impressive build quality that exceeds expectations for this price point – the figure features vibrant colors, a solid 8-ounce construction, and the ability to stand unsupported on display.

The figure includes 11 points of articulation, allowing for decent poseability including head rotation, arm movement, and leg positioning. Based on 672 customer reviews, parents particularly appreciate the durable construction that can withstand active play from children as young as 4 years old. The classic Superman design matches the movie character appearance that kids recognize immediately.

User-submitted photos reveal the true scale of this figure – it’s genuinely large at 12 inches tall, making it impressive for both play and display. Customers report the paint application is clean and the iconic red, blue, and yellow colors are bright and eye-catching. This deal represents an excellent opportunity to add a classic superhero to any collection without breaking the bank.

Who Should Buy?

Perfect for young Superman fans, parents seeking durable hero figures, or casual collectors wanting an affordable representation of the Man of Steel.

Who Should Avoid?

Collectors seeking highly detailed figures with premium articulation should consider Marvel Legends or similar collector-focused lines instead.

4. Marvel Legends Series Lizard – Best Collector’s Choice

This Marvel Legends Lizard figure represents an outstanding 43% discount, dropping from $42.99 to just $24.49 for a premium 6-inch collectible. As an Amazon Choice product with over 241 reviews, this Spider-Man: No Way Home inspired figure features over 20 points of articulation, making it highly poseable for dynamic display options.

The figure includes four character-inspired accessories and comes in window box packaging perfect for collectors. Customer feedback consistently praises the improved neck movement – a common issue with previous lizard figures – and the sturdy construction that holds poses well. The deluxe deco and design accurately capture the character’s appearance from the No Way Home film.

Real-world images from collectors show the impressive detail work, particularly on the textured skin and facial sculpt. While some collectors note certain parts are reused from other figures (a common practice in the Marvel Legends line), the overall presentation and value at this discounted price make it an excellent addition to any Spider-Man villain collection.

Who Should Buy?

Ideal for Marvel collectors building their Spider-Man rogues gallery, adult fans seeking display-worthy figures, or anyone wanting premium articulation and detail.

Who Should Avoid?

Casual buyers or those shopping for young children might prefer simpler, more durable options at lower price points.

5. Super7 ULTIMATES! Godzilla Minus One – Best Premium Kaiju Deal

This premium Godzilla figure offers exceptional value with a 31% discount, bringing the price down from $85.00 to $58.99. Based on actual 3D models from the Godzilla Minus One film and approved by director Takashi Yamazaki, this 8-inch tall, 14-inch long collectible features premium paint detailing and intricate sculpting that justifies its premium positioning.

The figure weighs a substantial 2 pounds, immediately conveying its premium quality when handled. Customer photos showcase the incredible detail work, particularly on the face and skin textures that capture the monster’s appearance from the award-winning film. The highly articulated design allows for dynamic posing, though some customers report the tail assembly requires patience and careful alignment.

With 468 reviews averaging 4.7 stars, collectors consistently praise this as a must-have for Godzilla enthusiasts. The interchangeable roaring head adds display variety, though some wish for more accessories at this price point. User-submitted images confirm the impressive scale – this figure has presence on any shelf and pairs well with other kaiju collectibles.

Who Should Buy?

Perfect for serious Godzilla collectors, fans of the Minus One film, or kaiju enthusiasts seeking premium display pieces with film accuracy.

Who Should Avoid?

Casual buyers or those on tight budgets should consider more affordable options, as this is clearly positioned as a premium collectible.

6. Marvel Titan Hero Series Deluxe Venom – Best Villain Figure Deal

This 12-inch Venom figure delivers impressive presence at $16.88, making it one of the best villain deals this Black Friday. Weighing 13.1 ounces, this substantial figure features a unique moving tongue mechanism that kids find fascinating, adding an extra element of play value that sets it apart from standard action figures.

Customer reviews consistently praise the huge size that makes an immediate impact – perfect for kids who love larger-than-life villains. Over 4,000 reviews confirm its extreme durability, with many parents reporting it withstands rough play without breaking. The articulated arms, legs, and head allow for basic posing, though collectors should note the limited articulation compared to premium lines.

Real-world photos from buyers showcase the impressive scale and detailed sculpt that captures Venom’s menacing appearance. While designed for children aged 4 and up, this figure also serves as an affordable display piece for casual collectors wanting to represent Spider-Man’s iconic foe without investing in high-end collectibles.

Who Should Buy?

Ideal for young Marvel fans, parents shopping for durable villain figures, or anyone wanting an impressive display piece without collector-level pricing.

Who Should Avoid?

Those seeking highly articulated collector figures with premium details should consider the Marvel Legends line instead.

7. Marvel Titan Hero Series 6-Figure Multipack – Best Team Value

This multipack delivers exceptional value at $44.49 for six 12-inch Marvel figures, working out to just $7.42 per figure – an outstanding deal for gift-givers. The pack includes Spider-Man, Captain America, Iron Man, Thor, Captain Marvel, and Black Panther, providing instant collection value with Marvel’s most iconic heroes.

Each figure features 5 to 7 points of articulation and stands 12 inches tall, making them perfect for small hands and impressive displays. Customer feedback highlights the quality construction with decent plastic materials that withstand active play. While articulation is limited compared to collector figures, kids appreciate the ability to pose their favorite heroes in basic action stances.

Customer photos show the impressive display potential when all six figures are grouped together – they create an immediate Avengers team presence that would cost much more if purchased individually. This Amazon Exclusive product has over 2,700 reviews praising its value as a gift set that keeps children entertained for extended periods.

Who Should Buy?

Perfect for parents starting their child’s Marvel collection, gift-givers seeking maximum value, or anyone wanting multiple heroes without individual purchases.

Who Should Avoid?

Collectors seeking detailed articulation and premium features should consider individual Marvel Legends figures instead.

8. Marvel Avengers Ultimate Protectors Pack – Best Avengers Team Set

This 8-figure Avengers pack offers comprehensive team value at $48.99, working out to just over $6 per figure. The 6-inch scale makes these figures perfect for younger collectors’ hands, while the variety of heroes ensures complete Avengers representation for imaginative play scenarios.

The set includes two character-inspired accessories and features articulated limbs for basic poseability. Customer reviews consistently praise the high-quality, colorful designs that immediately appeal to children. Many parents report these figures can withstand throwing and rough play, confirming their durability for active kids aged 4 and up.

User-submitted photos reveal the vibrant colors and character-accurate designs that make these figures immediately recognizable to young Avengers fans. While mobility is limited to arms and head movement (no bending at knees or elbows), this limitation actually benefits younger children who might struggle with more complex articulation.

Who Should Buy?

Ideal for young Avengers fans ages 4-8, parents seeking durable hero figures, or anyone wanting complete team representation for play scenarios.

Who Should Avoid?

Older children and adults wanting detailed articulation and display-worthy features should consider collector-focused lines.

9. Transformers Heroic Optimus Prime – Best Transformer Deal

This Optimus Prime figure offers the classic Transformers experience at $24.99, featuring conversion between robot and truck modes in just 6 simple steps. As one of the top-selling action figures with over 10,000 reviews, this Cyber Commander Series figure captures the iconic character in a format perfect for children aged 6 and up.

The 11-inch scale (some customers note it’s closer to 10 inches) makes this figure impressive in both robot and truck modes. Customer feedback highlights the relatively easy transformation process compared to more complex Transformers, though younger children may still need initial guidance. The durable construction withstands repeated transformations, a crucial factor for this type of toy.

Customer photos showcase both modes effectively – the robot mode features Optimus Prime’s classic red and blue design with decent articulation, while the truck mode presents a satisfying vehicle form that rolls well. This Amazon Choice product represents excellent value for Transformers fans wanting the character without investing in more complex collector editions.

Who Should Buy?

Perfect for young Transformers fans, children experiencing their first transforming toy, or nostalgic adults wanting a simple, durable Optimus Prime.

Who Should Avoid?

Those seeking complex transformations and premium detailing should consider Masterpiece or other collector-grade Transformers instead.

10. Marvel Legends Captain America Endgame – Best MCU Collectible

This Captain America figure represents exceptional value with a 36% discount, bringing the price down from $27.99 to just $17.99. Based on his appearance in Avengers: Endgame, this 6-inch Marvel Legends figure features over 20 points of articulation and includes four character-inspired accessories including his iconic shield and alternate hands.

Customer reviews consistently praise the sculpting quality as among the best MCU Captain America designs available. The solid face printing and paint quality capture Chris Evans’ likeness effectively, while the premium deco and design accurately replicate his Endgame costume. The display-worthy articulation allows for dynamic posing that captures the character’s heroic stance.

User-submitted photos showcase the impressive detail work, particularly on the uniform textures and shield design. While some collectors note the figure is slightly shorter than others in their collection, the overall presentation and value at this discounted price make it an excellent addition to any Avengers display.

Who Should Buy?

Ideal for MCU collectors, Avengers display builders, or fans wanting a high-quality Captain America without premium pricing.

Who Should Avoid?

Those seeking comic-accurate versions or very specific scale consistency might need to consider other options.

11. G.I. Joe Classified Series Action Marine – Best Military Figure Deal

This G.I. Joe figure offers the steepest discount in our roundup at 53% off, dropping from $34.99 to just $16.49. Celebrating the 60th anniversary of the original action figure, this modernized Action Marine includes an incredible 19 accessory pieces, including alternate head and hands, ghillie suit, and various sniper gear.

The highly poseable design with premium detailing captures the modern military aesthetic effectively. Customer feedback highlights the exceptional value considering the sheer number of accessories included – many figures at this price point include only 1-2 accessories. The ghillie suit adds unique display variety, though some customers note the material requires careful handling.

Customer photos showcase the impressive attention to detail that makes this figure look like a real soldier. The articulation allows for realistic military poses, making it perfect for display alongside other G.I. Joe Classified figures. At this discounted price, it represents an outstanding entry point into the Collectible Series for new collectors.

Who Should Buy?

Perfect for military figure collectors, G.I. Joe fans expanding their Classified Series, or anyone seeking maximum value with included accessories.

Who Should Avoid?

Those who prefer superhero or sci-fi themes might not connect with the military aesthetic, despite the excellent value.

12. Marvel Legends Wolverine (Deadpool & Wolverine) – Best Hot Movie Character

This Wolverine figure capitalizes on the popularity of the Deadpool & Wolverine film with a screen-accurate 6-inch collectible priced at $31.79. Featuring over 20 points of articulation and an alternate masked head, this figure captures Hugh Jackman’s likeness remarkably well according to over 1,100 customer reviews.

The premium deco and design accurately replicate Wolverine’s iconic yellow and blue suit from the film, with fantastic detail and paint work that customers consistently praise. The fully articulated joints move well and hold poses effectively, making it perfect for dynamic display options. This adult collector-focused figure includes both unmasked and masked head options for display variety.

Customer photos showcase the impressive sculpt quality, particularly the head sculpt that captures Hugh Jackman’s features accurately. The attention to detail extends to the textured costume elements and claw detailing. While priced higher than basic figures, the premium quality and movie accuracy justify the investment for serious collectors.

Who Should Buy?

Ideal for adult Marvel collectors, Wolverine enthusiasts, or anyone building a Deadpool & Wolverine movie collection.

Who Should Avoid?

Casual buyers or those shopping for young children should consider more affordable, durable options.

Understanding Black Friday Action Figure Shopping

Black Friday action figure deals follow predictable patterns that savvy shoppers can leverage for maximum savings. Based on my analysis of pricing trends over the past three years, authentic Black Friday deals typically offer 30-50% discounts on mass-market figures like Marvel Titan Heroes and Transformers, while premium collectibles like Hot Toys or Sideshow pieces usually see 20-30% reductions.

The key difference between Black Friday and Cyber Monday for action figures lies in retailer strategies. Black Friday typically features doorbuster deals on mass-market items with limited quantities, while Cyber Monday often focuses on online-exclusive collector pieces with free shipping offers. I’ve found the best strategy is to shop both days – grab doorbuster deals on Friday, then watch for collector-focused releases on Monday.

Timing matters significantly in action figure Black Friday shopping. Premium retailers like Entertainment Earth and BigBadToyStore often start their sales early in the week, while mass-market retailers like Target and Walmart save their deepest discounts for actual Black Friday. Amazon typically releases deals throughout the week, with Lightning Deals offering limited-time opportunities that require quick action.

Black Friday Action Figure Buying Guide

Navigating Black Friday action figure deals requires strategy to avoid counterfeit products and ensure genuine savings. I recommend creating a priority list with maximum prices you’re willing to pay for each item, then setting up alerts through retailer apps and price tracking websites to monitor when those thresholds are met.

Solving for Authenticity: Verify Genuine Black Friday Pricing

Before purchasing any action figure deal, verify the discount authenticity by checking price history for at least 90 days. I use Keepa and CamelCamelCamel to track Amazon prices, while specialized toy retailers often have their own price history features. Genuine Black Friday deals show a clear price drop from established selling prices, not inflated MSRPs.

Solving for Collector Needs: Focus on Exclusives and Limited Editions

Collectors should prioritize retailer-exclusive variants and limited edition runs, as these rarely see deeper discounts outside of Black Friday. Entertainment Earth typically offers their best pricing on mint-condition guaranteed collectibles during this period, while specialty sites like TFSource often stack discounts with loyalty program benefits for maximum savings on Transformers.

Solving for Gift Shopping: Look for Complete Sets and Multipacks

For holiday shoppers, multipacks and complete sets offer the best value – the Marvel 6-figure pack at $44.49 works out to just $7.42 per figure, making it ideal for gift-giving. These sets typically maintain their value better than individual figures and provide immediate play value for children receiving them as gifts.

Retailer	Best For	Typical Discount Range	Return Policy
Amazon	Wide selection, Lightning Deals	25-45% off	30 days, collectibles 14 days
Target	In-store pickup, exclusives	30-50% off doorbusters	90 days, opened items 30 days
Entertainment Earth	Premium collectibles, mint condition	20-35% off	60 days, collectible-friendly
GameStop	Gaming-themed figures	25-40% off	30 days, collectibles 7 days

Solving for Online vs In-Store: Maximize Both Channels

I recommend checking both online and in-store deals, as retailers often use different strategies for each channel. Online deals typically include free shipping thresholds, while in-store doorbusters might offer deeper discounts but limited quantities. Best strategy: research online, then call local stores to verify in-stock availability before making the trip.

Frequently Asked Questions

Final Recommendations

After analyzing hundreds of action figure deals and tracking pricing trends, I recommend prioritizing the G.I. Joe Action Marine at 53% off for maximum value, or the Marvel Legends Lizard at 43% off for collectors seeking premium quality. Remember that authentic Black Friday deals typically sell out quickly, especially on premium collectibles with limited production runs.

For the best Black Friday action figure deals, start monitoring prices now using tools like CamelCamelCamel, set up alerts for your priority items, and be ready to purchase quickly when deals go live. Remember to factor in shipping costs and return policies, especially for premium collectibles that might have specific conditions. Happy hunting, and may your collection grow exponentially this Black Friday!