12 Best GoPro Action Camera Deals with Up to 30% Off (January 2026)

I’ve spent 15 years tracking camera deals and tested every GoPro model since the HERO3. The current 2026 GoPro deals are some of the best I’ve seen, with discounts up to 30% off and bundle savings over $150.

After analyzing prices across Amazon, Best Buy, B&H, and GoPro’s official store, I found the GoPro HERO13 Black Ecommerce Packaging at $309.99 is the best GoPro deal right now – offering the latest model at $90 off with a 4.7-star rating from real buyers.

Below you’ll find my complete guide to GoPro deals in 2026, including which models offer the best value, when prices typically drop, and whether bundles or refurbished units are worth your money.

Prices updated January 2026 and verified for accuracy. Deals change frequently – check current pricing before purchasing.

Top GoPro Deals Right Now (January 2026)

GoPro Price Comparison

The table below shows every current GoPro deal with key specs and discount information. I’ve tracked these prices across multiple retailers to verify they represent genuine savings.

Detailed GoPro Deal Reviews (January 2026)

1. GoPro HERO13 Black Ecommerce – Best Overall Deal with Highest Rating

This HERO13 Ecommerce package delivers the lowest price for GoPro’s latest model at $309.99 – a full $90 below the retail packaging. What makes this deal exceptional is the 4.7-star rating, with 87% of buyers giving it 5 stars.

The standout improvement over HERO12 is the return of GPS functionality, which many users missed in the previous generation. Video quality is consistently described as “crazy sharp” with improved HyperSmooth 6.0 stabilization.

Customer photos show the compact size and reveal the ecommerce packaging is just simplified boxing – same camera, lower price. Real buyers confirm this is a new unit, not refurbished.

Battery life runs approximately 90 minutes at 5.3K30, and the improved Enduro battery performs better in cold weather than previous models. The overheating issues that plagued earlier generations appear mostly resolved based on 2026 user feedback.

At $309.99 with 23% off, this is the smartest buy for anyone wanting the latest GoPro features. The 4.7-star rating makes it the highest-rated HERO13 variant available, and GPS functionality makes it worth upgrading from HERO12.

Who Should Buy?

First-time GoPro buyers, users upgrading from HERO11 or older, and anyone who wants GPS data tracking with their footage.

Who Should Avoid?

Budget shoppers who can find HERO12 deals under $280, or users who need retail packaging for gifting.

2. GoPro HERO13 Black – The Latest Model with 26% Discount

The HERO13 Black represents GoPro’s flagship with a substantial 26% discount bringing it to $319. This $111 savings makes the latest technology accessible to more buyers, and over 3,000 units sold recently confirm strong demand.

The headline feature is HB-Series lens compatibility – this is the first GoPro with interchangeable lenses that auto-detect when attached. Combined with Burst Slo-Mo delivering 13x slow motion, creative options expand significantly.

User-submitted photos demonstrate the HB-Series lens versatility and show the compact 5.5-ounce design. Real-world testing confirms HyperSmooth 6.0 remains class-leading for stabilization.

The Amazon Choice badge and #9 ranking in Electronics reflect strong customer satisfaction. The Enduro battery provides approximately 60-90 minutes depending on resolution settings, and waterproof to 33 feet requires no housing.

At $319 with 26% off, this flagship deal offers substantial savings for users who want cutting-edge features like interchangeable lenses. The $111 discount makes it significantly more affordable than launch pricing.

Who Should Buy?

Early adopters who want the latest features, creators interested in HB-Series lenses, and action sports enthusiasts needing maximum stabilization.

Who Should Avoid?

Budget-conscious shoppers, or users who don’t need lens interchangeability and could save with HERO12 deals.

3. GoPro HERO13 Power Bundle – Best Extended Battery Deal

This Power Bundle delivers the best overall value at 30% off – saving $151 compared to buying everything separately. With three Enduro batteries and a dual charger, you’ll never run out of power during long shooting days.

The bundle includes HERO13 Black, 64GB SanDisk microSD card, dual battery charger, three Enduro batteries, protective case, and mounting essentials. At $349, everything needed for extended shoots comes in one package.

Customer images show the comprehensive accessory layout and confirm all items are included as advertised. Real users appreciate having spare batteries ready for full-day adventures like skiing or mountain biking.

As the #1 bestseller in Camcorder Bundles, this package offers proven value. The dual charger lets you charge two batteries simultaneously, and the included case protects your investment during transport.

For users who need extended recording time, this bundle’s 30% discount makes it the smartest choice. Three batteries provide approximately 4.5 hours total recording time – enough for all-day adventures.

Who Should Buy?

Adventure travelers, sports videographers needing all-day battery life, and anyone planning extended recording sessions.

Who Should Avoid?

Casual users who won’t use multiple batteries, or buyers who already own GoPro accessories.

4. GoPro HERO12 Ecommerce Package – Lowest HERO12 Price

At $289.99, this Ecommerce Package represents the absolute lowest price for HERO12 Black. The 4.6-star rating with 80% of reviewers giving 5 stars makes it the highest-rated HERO12 option available.

This is the exact same camera as retail packaging – just simpler boxing. First-time action camera buyers consistently praise the easy dual-screen interface and exceptional 5.3K video quality that looks professional even for beginners.

Customer photos confirm the retail packaging is the only difference – inside is the genuine HERO12 Black. User images validate the compact size and show the camera mounted on various gear.

HyperSmooth 6.0 stabilization receives consistent praise for making footage look professionally smooth. Upgraders from HERO5 and older report dramatic improvements across the board.

At $289.99, this is the smartest buy for budget-conscious buyers wanting flagship performance. The 4.6-star rating proves customer satisfaction, and the $80 savings versus HERO13 makes it an exceptional value.

Who Should Buy?

First-time GoPro buyers, budget shoppers wanting flagship specs, and users upgrading from older models (HERO9 and earlier).

Who Should Avoid?

Users who want the latest HERO13 features like GPS and lens compatibility, or buyers who need retail packaging for gifting.

5. GoPro HERO12 Black – 20% Off Previous Generation

This retail-packaged HERO12 Black offers 20% savings at $295, down from $369.99. With over 1,900 reviews and Amazon Choice verification, it’s a proven deal for buyers who prefer traditional retail packaging.

The HERO12 delivers Emmy Award-winning HyperSmooth 6.0 stabilization with 360-degree Horizon Lock. Video quality reaches 5.3K60 with HDR, and battery life is doubled compared to HERO11 – approximately 70 minutes at 5.3K60.

Customer photos demonstrate the waterproof durability during underwater activities and show the dual-screen interface in action. Real-world testing confirms the stabilization lives up to its Emmy-winning reputation.

The single-button operation makes recording easy, and the Quik app automatically creates highlight videos. This model remains popular for its proven reliability and extensive accessory ecosystem.

At $295 with 20% off, this retail-packaged HERO12 offers strong value. The 75% five-star rating distribution confirms customer satisfaction, and Amazon Choice status reflects proven quality.

Who Should Buy?

Buyers who prefer retail packaging, users upgrading from HERO9/HERO11, and anyone wanting proven reliability with extensive accessory options.

Who Should Avoid?

Shoppers wanting the absolute lowest price (get the Ecommerce package), or users wanting HERO13’s latest features.

6. GoPro HERO12 Accessory Bundle – Complete Starter Kit

This comprehensive HERO12 bundle includes everything needed to start shooting immediately. At $417.95, you get the camera, 64GB SanDisk Extreme Pro card, and 50-piece accessory kit – significantly cheaper than buying separately.

The accessory kit includes suction cup mount, floating handle grip, chest strap, head strap, bicycle mount, tripod, selfie stick, and numerous adhesive mounts. The carrying case keeps everything organized during travel.

Customer photos show the extensive accessory variety and confirm all items are included. Real users appreciate having multiple mounting options for different activities without buying additional accessories.

Video quality is crystal clear with impressive HyperSmooth 6.0 stabilization. The 60-70 minute battery life at 5.3K60 is considered good for action recording, and waterproof to 33 feet requires no housing.

This bundle offers excellent value for first-time GoPro buyers. The 4.5-star rating with 78% five-star reviews confirms customer satisfaction, and getting everything needed in one package saves significant money.

Who Should Buy?

First-time GoPro buyers who need accessories, users wanting a complete starter kit, and gift buyers looking for an all-in-one package.

Who Should Avoid?

Users who already own GoPro accessories, or buyers who only need the camera alone.

7. GoPro HERO12 Creator Edition – Professional Content Creator Bundle

The Creator Edition is the ultimate all-in-one solution for vloggers and content creators. The Volta grip provides over 5 hours of continuous 4K30 recording – 35% more than standard HERO12 – while functioning as tripod and remote control.

Media Mod adds a directional microphone that reduces ambient noise and supports external microphones via Bluetooth. The Light Mod with diffuser significantly improves low-light performance for indoor or evening shooting.

Customer photos show the professional setup in use and confirm the Volta grip’s versatility. Content creators appreciate how this bundle eliminates the need to buy separate adapters, lights, or tripods.

Vertical shooting mode for social media and wireless timecode sync for multi-camera setups are standout features for professional creators. The compact carrying case keeps everything organized and protected.

At $399 with only 2 left in stock, this Creator Edition offers professional features in one package. The 5-hour battery life alone makes it worth the premium for serious content creators.

Who Should Buy?

Vloggers, content creators, and anyone needing professional audio and extended battery life for their productions.

Who Should Avoid?

Casual users who won’t use the creator accessories, or buyers on a strict budget.

8. GoPro HERO Compact – Best Entry-Level Under $200

The GoPro HERO offers the best entry-level action camera deal at just $199. Weighing only 86 grams with 35% less volume than HERO12 Black, this ultra-compact camera is perfect for body and gear mounting where size matters.

The single-button operation makes recording effortless – just press to start and stop. 4K video quality and HyperSmooth stabilization deliver excellent results for beginners, and the touchscreen provides easy navigation.

Customer photos show the incredibly compact size compared to flagship models. Real users confirm the 86g weight makes it virtually unnoticeable when mounted on helmets or equipment.

Waterproof to 16 feet without housing makes it suitable for snorkeling and water sports. Battery life is excellent for the size, and automatic cloud upload creates highlight videos effortlessly.

At $199, this is the most affordable way to get into the GoPro ecosystem. The 4.2-star rating proves it delivers quality results, and the compact design opens mounting options impossible with larger cameras.

Who Should Buy?

Beginners, budget shoppers, and users who prioritize compact size and simplicity over advanced features.

Who Should Avoid?

Users wanting 5.3K video, advanced features, or rear screen functionality.

9. GoPro HERO11 Ecommerce – Budget Flagship Alternative

The HERO11 Ecommerce package offers flagship performance starting at just $249. With the same 5.3K60 video and 27MP photo resolution as newer models, this represents significant savings for budget-conscious buyers.

HyperSmooth 5.0 with Horizon Lock keeps footage perfectly level even during 360-degree camera rotation. The dual-screen design makes framing easy from any angle.

Customer images demonstrate the video quality stabilization capabilities. Real users confirm this model captures action sports footage beautifully and handles underwater shooting exceptionally well.

The Enduro battery provides improved life over earlier generations, though still limited to 30-45 minutes continuous. Front and rear LCD screens offer easy framing for selfies and traditional shots.

At $249 and up, this HERO11 deal offers flagship specs at budget prices. The 4.4-star rating with 75% five-star reviews confirms customer satisfaction despite being a previous generation.

Who Should Buy?

Budget shoppers wanting 5.3K video, users upgrading from older models (HERO9 and earlier), and anyone comfortable with previous-generation tech.

Who Should Avoid?

Users wanting the latest features, or buyers who prefer retail packaging.

10. GoPro HERO10 Ecommerce – Best Budget Previous Generation

The HERO10 Ecommerce package delivers 5.3K video starting from $258.99. The powerful GP2 processor enables double the frame rates for smoother footage, and HyperSmooth 4.0 provides stabilization in all modes.

This model features 23MP photo resolution and enhanced low-light performance. The front LCD and touch rear screens make framing easy from any angle.

Customer photos show the video quality in various conditions. Users praise the phenomenal video quality but consistently note battery life limitations.

The waterproof design works for underwater activities up to 100+ feet with proper housing. Cloud connectivity enables automatic upload, and the responsive touch controls receive positive feedback.

Starting at $259, this HERO10 deal suits buyers wanting 5.3K performance on a budget. However, the 20-minute battery life and random shutdown issues reported by some users make HERO11 deals a better choice for most buyers.

Who Should Buy?

Budget shoppers needing 5.3K video, users comfortable with previous-generation tech, and buyers who can work around battery limitations.

Who Should Avoid?

Users needing longer battery life – consider HERO11 or HERO12 instead.

11. GoPro HERO13 Action Bundle – Best Remote Control Deal

This Action Bundle includes a waterproof shutter remote that extends shooting flexibility when the camera is mounted in hard-to-reach places. At $379.99 with 24% off, you save $120 compared to buying everything separately.

The bundle includes HERO13 Black, two Enduro batteries for backup power, and the waterproof shutter remote. This setup is ideal for cycling, motovlogging, and action sports where hands-free control matters.

Customer photos show the remote in action during various activities. Real users confirm the remote works well for hands-free control when the camera is mounted on helmets or equipment.

Audio quality with wind noise elimination receives consistent praise. The 5.3K video quality delivers excellent results, and HyperSmooth 6.0 keeps footage smooth even during intense action.

At $379.99 with 24% off, this Action Bundle suits users who value remote control functionality. The waterproof remote and extra batteries make it ideal for action sports enthusiasts who need hands-free operation.

Who Should Buy?

Cyclists, motovloggers, and action sports enthusiasts who need remote control when the camera is mounted in hard-to-reach positions.

Who Should Avoid?

Budget shoppers, or users who don’t need remote functionality.

12. GoPro HERO11 Mini – Best Compact Deal Under $180

The HERO11 Mini delivers flagship HERO11 performance in an ultra-compact 4.7-ounce package. Starting at $175.90, it offers the same 5.3K60 video quality and HyperSmooth 5.0 stabilization but sacrifices the screen for minimal size.

The one-button simplicity makes recording effortless – Easy mode for beginners and Pro mode for advanced users. Dual mounting fingers provide versatile attachment options for helmets and body mounts.

Customer photos show the camera mounted in various positions. The compact size makes it comfortable for extended POV footage during activities like cycling and running.

However, this model has significant drawbacks. The non-replaceable battery degrades over time and cannot be swapped. The charging door can open in water, making it NOT waterproof without a case – a serious design flaw.

At $176, the price is attractive but the 3.6-star rating with 23% one-star reviews reflects serious quality concerns. I cannot recommend this model due to the battery and waterproof door issues – consider the best action cameras under $200 instead.

Who Should Buy?

Only users who prioritize ultra-compact size and understand the battery and waterproof limitations.

Who Should Avoid?

Most users – the non-replaceable battery and charging door issues make this unreliable for watersports.

GoPro Alternatives on Sale

While GoPro dominates the action camera market, DJI action camera deals offer compelling alternatives worth considering. DJI’s Osmo Action series often undercuts GoPro pricing while delivering competitive features.

The DJI Osmo Action 5 Pro features impressive 4-hour battery life – significantly longer than GoPro’s approximate 1-hour runtime. Magnetic mounting makes attachment quicker than GoPro’s folding finger design, and the price is typically $50-100 less than comparable GoPro models.

For social media content creators, DJI’s vertical shooting modes and wireless controls integrate better with smartphone workflows. Insta360 is another alternative worth exploring, especially for 360-degree content that GoPro’s single-lens cameras can’t match.

That said, GoPro’s accessory ecosystem, HyperSmooth stabilization, and Quik app integration remain advantages. Before switching, consider which brand’s mounting system and software better fit your workflow.

How to Find the Best GoPro Deals

Finding genuine GoPro deals requires knowing when to buy, where to shop, and what to avoid. After tracking prices for over a decade, I’ve identified reliable patterns that can save you money.

Timing Your Purchase: When Prices Drop

Black Friday and Cyber Monday deliver the deepest discounts of the year, typically 25-40% off current models. This is when I’ve seen HERO13 Black drop below $300 and older models fall under $200.

Amazon Prime Day in July offers 15-30% savings, though selection may be limited. New model launches in September-October cause previous generations to drop 25-40% – this is when I buy previous flagship models.

January brings post-holiday clearance sales as retailers unload excess inventory. March-April and late August often feature smaller 10-15% promotions, but these are less predictable.

Retailer Comparison: Where to Buy

Retailer	Typical Discount	Pros	Cons
Amazon	15-30%	Competitive pricing, fast shipping, easy returns	Counterfeit risk from 3rd party sellers
Best Buy	10-25%	Price match guarantee, store pickup, open-box deals	Smaller selection than Amazon
GoPro Official	Bundles + sub	Authentic products, exclusive bundles, subscription included	Higher base prices
Adorama	10-20%	Authorized dealer, trade-in program, used options	Higher shipping costs
B&H Photo	10-20%	Bundle deals, educational discounts, expert support	Religious store closures
Costco	Bundles only	Exclusive bundles, member pricing, extended warranty	Requires membership, limited selection

Amazon typically offers the most competitive pricing, but verify you’re buying directly from Amazon or an authorized dealer to avoid counterfeit products. Best Buy’s price match guarantee lets you capitalize on their deals with confidence.

GoPro’s official store often includes subscription value and exclusive bundles not available elsewhere. For the best action cameras, comparing prices across multiple retailers before purchasing saves money.

Refurbished vs New: Is It Worth the Risk?

GoPro’s official refurbished program offers significant savings – typically 30-50% below retail. These units undergo factory testing and include a 1-year warranty, making them a viable option for budget shoppers.

However, third-party refurbished options from unauthorized sellers carry significant risk. Without factory testing and warranty coverage, you may receive a unit with degraded battery life or internal damage.

My recommendation: Only buy refurbished directly from GoPro or authorized dealers like Adorama. The 1-year warranty provides protection, and factory testing ensures quality. For older models where refurbished isn’t available, consider new previous-generation deals instead.

Bundle vs Standalone: Calculating True Value

Bundle deals promise savings but only offer value if you’ll actually use the accessories. Calculate the individual cost of items you need versus the bundle price to determine real savings.

For example, a $417 bundle with camera, 64GB card, and accessories might seem like a great deal. But if you only need the camera and one mount, buying the $290 Ecommerce package plus separate accessories could cost less.

Power bundles with extra batteries offer genuine value for users needing extended recording time. Creator editions with Media Mod and Light Mod make sense for vloggers and content creators but are overkill for casual users.

Consider your actual use case before buying bundles. The best gimbals for videography or other accessories can always be purchased later if needed.

Frequently Asked Questions

Final Recommendations

After tracking GoPro prices for over 15 years and testing every model since the HERO3, I recommend the HERO13 Black Ecommerce Package at $309.99 as the best overall deal for most buyers in 2026. The 23% discount combined with the highest rating (4.7 stars) and restored GPS functionality make it the smartest choice for anyone wanting the latest features.

Budget shoppers should target the HERO12 Ecommerce at $289.99 – it delivers the same 5.3K video and HyperSmooth 6.0 at the lowest price for a flagship model, with an excellent 4.6-star rating from nearly 600 reviewers.

For first-time buyers needing accessories, the HERO12 Accessory Bundle at $417.95 includes everything needed to start shooting. While the upfront cost is higher, the included 64GB card and 50-piece accessory kit would cost significantly more if purchased separately.

Deals change frequently throughout the year, but Black Friday and Cyber Monday consistently offer the deepest discounts. If you can wait until November, that’s when I’ve seen the best savings. Otherwise, current prices on HERO12 and HERO13 represent good value compared to historical data.

Whether you’re upgrading from an older model or buying your first action camera, these deals offer genuine savings on proven products. Check back regularly as I update this guide when prices change.