Mementum Lab: Tung Tung Sahur Removal in Roblox Explained

The Roblox gaming community experienced a significant shockwave in September 2026 when Tung Tung Sahur, one of the most beloved characters in the viral game “Steal a Brainrot,” suddenly vanished.

Behind this controversial removal stands Mementum Lab, an agency that has become a pivotal player in protecting digital intellectual property rights within the Roblox ecosystem.

This unprecedented copyright dispute has sparked intense debates about creator rights, AI-generated content ownership, and the future of user-generated gaming content.

What is Mementum Lab?

Mementum Lab operates as a specialized agency representing Indonesian Roblox creator Noxaasht, the original creator of the Tung Tung Sahur character. The agency manages copyrights, licensing agreements, and intellectual property protection for digital creators in the rapidly evolving world of online gaming. Their primary mission involves ensuring creators receive proper recognition and compensation when their work appears in other games or platforms.

As the gaming industry evolves, agencies like Mementum Lab have emerged to bridge the gap between individual creators and large-scale game developers. They provide legal expertise, negotiation skills, and industry connections that independent creators often lack. In the case of Tung Tung Sahur, Mementum Lab stepped forward to address what they perceived as unauthorized commercial use of their client’s intellectual property.

The agency’s involvement in this high-profile case has positioned them as a significant force in Roblox copyright policies enforcement. Their actions have sent ripples throughout the Roblox creator community, highlighting the importance of proper licensing agreements.

Understanding the Tung Tung Sahur Phenomenon (2026)

Tung Tung Sahur emerged as an AI-generated “brainrot” character that quickly captured the hearts of millions of Roblox players. The character’s distinctive appearance and quirky personality made it an instant viral sensation across TikTok and other social media platforms. Within the game “Steal a Brainrot,” Tung Tung served as more than just a mascot – it became a cultural icon comparable to gaming legends like Pikachu or Mario.

The character’s popularity exploded when “Steal a Brainrot” reached an astounding 24 million concurrent players at its peak. Players could interact with Tung Tung through various game mechanics, including the signature ramp entrance and DJ machine appearances. This widespread adoption transformed what started as a simple AI creation into a valuable piece of digital intellectual property.

The phenomenon represents a new era in gaming where AI-generated content can achieve massive commercial success. However, this success also raised important questions about ownership rights and fair compensation. The Tung Tung Sahur situation became the first major test case for how the gaming industry would handle AI-generated character rights.

Timeline of the Removal Crisis

The removal crisis began on September 13, 2026, when players logging into “Steal a Brainrot” discovered that Tung Tung Sahur had completely disappeared from the game. Every instance of the character, from the iconic ramp entrance to on-screen appearances, had been systematically removed. Players who owned the character received a replacement in the form of “Gangster Footera,” though many considered this an inadequate substitute.

Initial confusion quickly turned to frustration as the community demanded answers about the sudden removal. Within hours, social media platforms flooded with memes, complaints, and desperate pleas to “bring Tung Tung back.” The hashtag #SaveTungTung began trending as players organized to voice their disappointment.

By September 16, the situation escalated when Roblox content creator KreekCraft reported that middle school students were literally crying about the character’s removal. This emotional response highlighted the deep connection players had formed with the character. The controversy had evolved from a simple copyright dispute into a cultural moment that affected millions of young gamers worldwide.

Games Affected by the Copyright Dispute

While “Steal a Brainrot” became the focal point of the controversy, multiple popular Roblox games were impacted by the copyright enforcement action. “Brainrot Evolution,” another game featuring the character, also removed Tung Tung Sahur following the dispute. This widespread removal demonstrated the far-reaching implications of intellectual property enforcement in interconnected gaming ecosystems.

The removal affected gameplay mechanics in fundamental ways. In “Steal a Brainrot,” the DJ machine area where Tung Tung typically appeared was temporarily filled by a character named Tralalero. However, this replacement failed to capture the same energy and appeal that made Tung Tung special.

Game developers found themselves in a difficult position, caught between maintaining player satisfaction and respecting copyright claims. The situation revealed vulnerabilities in how Roblox games incorporate viral characters without formal licensing agreements. Many developers began reviewing their own use of third-party characters to avoid similar disputes.

Legal Perspectives on the Copyright Claim (March 2026)

The copyright claim raised by Mementum Lab centers on the fundamental principle that creators deserve compensation when their work generates revenue for others. According to the agency, “Steal a Brainrot” was generating millions in revenue while using Noxaasht’s copyrighted character without proper licensing. This claim reflects broader concerns about digital content monetization in user-generated gaming platforms.

Legal experts have noted that AI-generated content creates unique challenges for traditional copyright law. While Noxaasht created Tung Tung using AI tools, the creative input and character development still constitute protectable intellectual property. The case sets an important precedent for how courts and platforms will handle similar disputes in the future.

The situation also highlights the importance of clear licensing agreements in the gaming industry. Without proper documentation, both creators and developers face uncertainty about content usage rights. This dispute serves as a wake-up call for the entire Roblox community to establish better frameworks for character licensing and revenue sharing.

Community Response and Emotional Impact

The Roblox community’s response to Tung Tung’s removal revealed the deep emotional connections players form with digital characters. Reports of children crying in schools shocked many observers who underestimated the character’s cultural significance. Social media platforms erupted with fan art, tribute videos, and campaigns demanding the character’s return.

Players expressed their frustration through various creative outlets, including protest games and memorial experiences within Roblox. The community’s unified response demonstrated the power of collective action in digital spaces. Many players boycotted “Steal a Brainrot” until a resolution could be reached.

However, the community remained divided on the underlying copyright issue. While some supported Noxaasht’s right to control their creation, others viewed the removal as corporate greed interfering with their gaming enjoyment. This division reflects broader tensions between creator rights and user expectations in digital entertainment.

Official Statements from Both Parties

Mementum Lab released an official statement clarifying their position on the controversy. They emphasized that “Noxa did not force the removal” and that game developer SpyderSammy made the decision to remove the character during licensing discussions. The agency stated they remain “open for discussion” and actually want to see Tung Tung return to the game through proper licensing channels.

According to Mementum Lab, the dispute arose when SpyderSammy directed them to his lawyer rather than engaging in direct negotiations. The agency maintains that they never demanded the character’s complete removal but sought fair compensation for their client’s work. They expressed disappointment that the situation escalated to complete removal rather than reaching a licensing agreement.

SpyderSammy and the “Steal a Brainrot” development team have remained relatively quiet about the specifics of the dispute. Their decision to remove the character rather than negotiate has been interpreted various ways by the community. Some see it as a principled stand against licensing fees, while others view it as an overreaction that hurt players.

The Future of Tung Tung in Roblox Games in 2026

The possibility of Tung Tung’s return depends entirely on successful licensing negotiations between Mementum Lab and affected game developers. Both parties have expressed interest in finding a solution, though the specific terms remain confidential. Industry observers suggest that a revenue-sharing agreement could provide a model for similar situations in the future.

The controversy has prompted many Roblox game developers to proactively seek licensing agreements for popular characters. This shift toward formal agreements could prevent future removals while ensuring creators receive fair compensation. The Tung Tung situation may ultimately strengthen the Roblox creator economy by establishing clearer standards.

Long-term implications extend beyond just one character or game. The resolution of this dispute will likely influence how AI-generated content is treated across all gaming platforms. As AI tools become more sophisticated, clear guidelines for ownership and licensing will become increasingly important for the industry’s sustainable growth.

Lessons for Content Creators and Game Developers

The Tung Tung Sahur removal offers valuable lessons for both content creators and game developers operating within the Roblox ecosystem. Creators should document their creative process, establish clear ownership records, and consider working with agencies or legal representatives when their content gains commercial traction. Early protection measures can prevent disputes from escalating to complete content removal.

Game developers must recognize that viral content often comes with ownership complexities. Before incorporating popular characters or assets, developers should investigate ownership and seek proper licensing agreements. The short-term cost of licensing can prevent long-term damage to player trust and game reputation.

Platform holders like Roblox also have a role in facilitating better creator-developer relationships. Implementing standardized licensing frameworks, providing dispute resolution mechanisms, and educating users about intellectual property rights could prevent similar controversies. The platform’s response to this situation will shape future content creation and sharing practices.

Conclusion

The Mementum Lab and Tung Tung Sahur controversy represents a watershed moment for digital content creation and intellectual property rights in gaming. As AI-generated characters become increasingly valuable, the industry must develop better frameworks for protecting creator rights while maintaining player enjoyment. The resolution of this dispute will likely shape how similar situations are handled across all gaming platforms in the future.